Discovering Creative Insights in Promotional Artwork | by Netflix Technology Blog | Jan, 2023

Images for the title “Purple Hearts”
An example of the features we might capture for this image include: number of people (two), where they’re facing (facing each other), emotion (neutral to positive), saturation (low), objects present (military uniform)
Single Character Portraits
An example cluster of imagery related to military and war.
A creator can draw inspiration from images in the cluster to the left, and use this to create effective artwork for new titles, such as the image for Purple Hearts on the right.
A creator can also spot patterns that didn’t work in the past, and avoid using it for future titles.